A multi media card (MMC) is disclosed. The MMC includes a flash controller and at least one flash memory device. The flash controller increases the throughput of the at least one flash memory device to match the speed of a host bus coupled to the MMC. The flash controller increases the throughput by performing one or more of performing a read-ahead memory read operation, performing a write-ahead memory write operation, increasing the size of a page register of the at least one flash memory device, increasing the width of a memory data bus, performing a dual-channel concurrent memory read operation, performing a dual-channel concurrent memory write operation, performing a write-cache memory write operation, and any combination thereof.