By making it possible to freely change calculations of as well as variables that are input into the same calculation circuits, dedicated circuits corresponding to rendering functions become unnecessary, and in order to realize multi-functional rendering with circuitry of a small scale, a graphic image rendering apparatus includes a rendering information generation portion that generates rendering parameters corresponding to X and Y coordinates of pixels constituting a graphic image, a pixel calculation portion that, for each pixel, makes a selection as appropriate from the rendering parameters and a constant and performs a calculation, and a memory interface portion that writes a calculation result of the pixel calculation portion into a frame memory.