An image editing apparatus reads a selected still image, analyzes an image content, and determines an editing condition. By analyzing the image content, a main subject is determined (concerning whether the main subject is a person or scenery) and a framing (a relative position of the main subjects and the like) is determined. According to the result of analysis, a type of special effect such as zooming or panning and the editing condition such as a zoom point are determined. Further, the image editing apparatus produces a scenario on the basis of the determined editing condition and produces a photo movie. Because the editing condition is determined according to the image content, the photo movie obtains a plot and the quality of the photo movie can be improved. Further, because the image content analysis is automatically performed, operation such as designating the editing condition does not become complicated.