In a display apparatus having a display panel 301 having display devices which are arranged in a matrix layout and driven through a plurality of row wirings and column wirings, a scanning unit 302 adapted to scan the row wirings, and a modulation unit 303 adapted to supply a modulation signal to the column wiring based upon image data, a compensation unit 304 adapted to apply compensation processing for compensating at least fluctuation of display luminance due to influence of voltage drop which is caused by a resistance of the row wiring to the image data, and a luminance control units 306A, 306B, 306C adapted to control display luminance of the display panel, based upon luminance information of the image data are provided.