A bit rate of encoded moving picture data is converted in a system including a main processor, at least one sub processor and a main memory. In the main processor, a data acquisition unit acquires the encoded moving picture data from the main memory, a data analysis unit analyzes the encoded moving picture data, and an analysis data creation unit creates analysis data based on an analysis result. In the at least one sub processor, an analysis data acquisition unit acquires the analysis data, and a conversion processing unit converts the bit rate of the encoded moving picture data based on the analysis data.