A liquid crystal display is provided with: a tap adjustment register for adjusting a gray scale level to a gray scale voltage in intermediate portions close to the end portions of the gamma characteristic; and a partial-voltage-ratio adjustment register for adjusting a ratio of a gray scale voltage among a plurality of gray scale levels in the intermediate portions close to the end portions of the gamma characteristic, in addition to an amplitude adjustment register for adjusting an amplitude of a gamma characteristic which determines a relation between gray scale levels and gray scale voltages or brightness levels on a display panel; a gradient adjustment register for adjusting a gradient of intermediate portions of the gamma characteristic while fixing end portions of the gamma characteristic; and a fine adjustment register for finely adjusting the intermediate portions of the gamma characteristic for each gray scale level.