A method for the provision of a recallable hair transformation using shape-memory polymers is disclosed. In this respect a composition which comprises a macromer or prepolymer which is cross-linkable to a shape-memory polymer is applied onto the hair and the hair is brought into a defined (permanent) shape and subsequently the permanent shape is fixed by means of the chemical cross-linking of the macromer or prepolymer under formation of the shape-memory polymer. The macromer or prepolymer contains segments which are cross-linkable by means of chemical bonds as well as thermoplastic segments which are not chemically cross-linkable. The shape-memory polymers do possess at least one transition temperature TTrans. In addition to the permanent shape of a hairdo a second (temporary) shape can be impressed. Furthermore, disclosed is a method for the recovery of a previously programmed, permanent shape of a hairdo, which has been temporarily brought into a temporary form or which has been deformed in a different manner.