A method for automatically enabling and disabling advertising in an advertising enabled gaming environment includes providing a video game in execution on a gaming platform having communications with a communications network. In addition, a server is provided within the communications network for delivering of advertising content to the video game. To this end, the advertising content is retrievably stored in at least a storage location for access by the server. According to a set of rules, delivery of the advertising content to the video game is selectively disabled. Such disabling is performed absent disabling of a network connection between the gaming platform and the server and absent deleting of the advertising content from the at least a storage location.