A deployment server can include a profile data store, a generic application data store, and an optimizer. The profile data store can contain a plurality of attributes for devices and associate different optimization parameters or optimization routines to each of the stored attributes. The generic application data store can contain at least one generic application written in a device independent fashion. The optimizer can receive application requests from an assortment of different requesting devices and can dynamically generate device-specific applications responsive to received requests. For each requesting device, the optimizer can determine attributes of a requesting device, utilize the profile data store to identify optimization parameters or optimization routines for the requesting device, and generate a device-specific application based upon data from the profile data store and based upon a generic application retrieved from the generic application data store.