Disclosed are methods and apparatus for methods and apparatus for automatically contacting a service center for one or more particular products, as well as contacting other types of entities with respect to any type of item. In a first embodiment, each item includes a radio frequency identification (RFID) of the particular products that is used to automatically contact a service center or the like. In a second embodiment, the RFID of the particular product is automatically sent to the service center or the like. In the first embodiment, the RFID of each product contains contact information, such as a 1-800 telephone number, a URL address, or email address, for a particular service center or the like. In one implementation, an RFID reader is coupled with a communication device, such as a telephone or computer device, and the user uses the RFID reader to scan an RFID of a particular item (e.g., a malfunctioning product). The relevant service center or the like is then contacted based on the RFID scan. For example, the user is connected to an agent at the relevant service center via a telephone or computer network. In the second embodiment, when a service center (or the like) needs RFID tag data for a particular item, a user may select a “send” option (e.g., on the communication device or reader) to have such RFID tag data automatically transmitted to the service center or the like.