An applicator device comprising a casing, a storage compartment for a product to be applied, an application element comprising a ball held rotatably in a ball holder, a sealing element which is displaceable along a predetermined path between a first position with respect to the casing in which it bears sealingly against the ball and a second position with respect to the casing in which it releases the ball for application of the product, and an increased pressure-producing device for producing an increased pressure in the storage compartment, wherein the sealing element is coupled in a predetermined portion of the path to the increased pressure-producing device. The sealing element is independent of the increased pressure-producing device in a first portion of the path which is delimited by the first position.