In accordance with some embodiments, there is provided a method, apparatus and article of manufacture for providing a flat rate play session using a gaming device. The flat rate play session may define a duration of, for example, a period of time, a number of game plays, and/or a number of qualifying events. In some embodiments, a flat rate play session may define a game and a wager amount per game play. In some embodiments, a player may be allowed to change the game and/or the wager amount per game play during the flat rate play session. In some embodiments, a retail price may be calculated for the flat rate play session based on a number of simulations of the flat rate play session and a desired profit margin. In some embodiments, various user interfaces (e.g., touch-screen menus) may be used to allow a player to select and purchase a flat rate play session. Various user interfaces (e.g., touch-screen menus) may also be used to allow a player to reconfigure a flat rate play session during the duration of the flat rate play session.