A display device has: an RGB-RGBW conversion circuit that converts RGB signals fed thereto into RGBW signals; a display panel that has a plurality of dots each composed of four, namely R, G, B, and W, unit pixels and that displays an image based on the RGBW signals; a defect position specifier that specifies, if a unit pixel is found defective, a position of the defective pixel on the display panel; and a conversion rate controller that controls the rate at which, when the RGB signals are converted into the RGBW signals, the RGB signals are converted into a W signal according to the position of the defective pixel. If the defective pixel is a W pixel, the conversion rate for pixels adjacent thereto is made lower than the standard conversion rate set for the entire display panel.