According to some embodiments, systems, methods, and/or articles of manufacture are associated with operating a gaming device having a flat rate play session or contract costing a flat rate price. The flat rate play session or contract spans multiple plays on the gaming device over a pre-established duration. In some embodiments, an expected cost of the flat rate play session or contract may be determined. In some embodiments, a flat rate play session or contract and/or one or more parameters thereof may be determined based upon a price (or other parameter) that a player is wiling to pay for flat rate play at a gaming device.