A method and apparatus for performing a conversion of a skin color of an input image into a preference color by applying face detection and skin color detection is disclosed. The method includes: detecting a face area from the input image; detecting a skin area from the input image; judging a common area between the face area and the skin area as a face; extracting a skin color from the input image with reference to the skin color in the judged face; and converting the extracted skin color into an image-adaptive skin color.