An image generating apparatus capable of effectively suppressing double paper feeding and reducing the number of components is obtained. This image generating apparatus comprises a paper feed roller feeding papers, a push-up member pressing the papers against the paper feed roller and a control portion controlling driving of the paper feed roller and the push-up member. The control portion carries the papers in a paper feed direction by rotating the paper feed roller, thereafter carries the papers oppositely to the paper feed direction by a prescribed distance while lifting the push-up member, and thereafter lowers the push-up member.