Disclosed herein is a display control apparatus including: a selecting block configured to select, from programs to be broadcast on each channel, a program of which program information contains a registered keyword; and a display controlling block configured to display predetermined information in the vicinity of an icon indicative of a channel on which a program selected by said selecting block is broadcast among icons to be displayed in line as information indicative of a selectable channel and, when a predetermined operation is executed in a status in which a channel with said predetermined information displayed in the vicinity of an icon is selected, displaying said keyword contained in program information of a program to be broadcast on a selected channel.