Methods provide for measuring scalp moisture content of a consumer. More particularly, the present invention is directed to a method comprising the steps of: (a) collecting input information from said consumer regarding a plurality of characteristics associated with hair and scalp condition of said consumer; (b) providing a moisture meter for measuring said scalp moisture content; (c) using said meter to obtain at least two measured moisture content values from head of said consumer; (d) using said input information collected in step (a) and said measured moisture content values obtained in step (c) to recommend at least one hair care product that will be effective for said consumer in improving health for said hair and scalp of said consumer; and (e) providing said consumer with information regarding said at least one hair care product thereby allowing said consumer to use said at least one hair care product to provide optimum health for said hair and scalp of said consumer.