A method and apparatus for directly writing multimedia data onto a digital device are provided. The method includes sensing multimedia data written on a storage medium; displaying a user interface screen to display the multimedia data and a folder for a digital device; receiving a command to write the multimedia data in the folder; converting the multimedia data to a format which is playable by the digital device; and writing the converted data in the folder. The apparatus includes a sense unit which senses multimedia data written on a storage medium; a display unit which displays a user interface screen; an input unit which provides input in the form of a command to write the multimedia data in a folder; and a converting and writing unit which converts the multimedia data to a format which is playable by the digital device and writes the converted multimedia data in the folder.