The invention is generally directed to online portals, and more particularly to systems and methods for providing an online lobby. In one embodiment, an online portal having a plurality of end users is accessible by a client software to be installed on an end user's workstation. The client software includes a service framework configured to generate and display a three-dimensional graphical lobby accessible by the plurality of end users and a plurality of graphical avatars located within the lobby, wherein each avatar is controlled by at least one of the plurality of end users, and wherein an end user is capable of viewing graphical avatars controlled by other end users. The online portal further includes a service rendering unit module configured to provide one or more services to the service framework available for selection by the plurality of end users; and a lobby module configured to provide lobby and avatar data to the service framework and configured to display the one or more services available for selection by the plurality of end users.