The present disclosure relates to systems and processes for automatically adjusting the white point of displayed images to account for changes in ambient light. In one embodiment, a display system includes a display device having sensors for recording the red (R), green (G) and blue (B) values for ambient light and measuring the intensity of such light. The sensors feed these values into a processor, which calculates R, G, B gain values to be applied to the video input R, G, B values. In this manner, the display device can account for changes in ambient light to adjust the perceived white point accordingly. Related methods for automatically adjusting the white point of a perceived image are also described.