An embodiment of the invention includes receiving a request for a cashout of a balance from a player. In response to receiving the cashout request, at least one benefit to offer is determined based upon the balance. A value of the benefit is greater than the cashout amount. An offer is provided to the player, which the player may accept in lieu of the cashout amount. In some embodiments, the player may accept the offer in lieu of a portion of the cashout amount or in addition to the cashout amount.