A corrosion resistant rare earth magnet is obtained by (i) applying a treating liquid comprising a flaky fine powder and a metal sol to a surface of R—T—M—B rare earth permanent magnet and then heating to form a composite film of flaky fine powder/metal oxide on the magnet surface; (ii) applying a treating liquid comprising a flaky fine powder and a silane and/or a partial hydrolyzate thereof to a surface of R—T—M—B rare earth permanent magnet and then heating a flaky fine powder/silane and/or partially hydrolyzed silane coating to form a composite film on the magnet surface; or (iii) applying a treating liquid comprising a flaky fine powder and an alkali silicate to a surface of R—T—M—B rare earth permanent magnet and then heating to form a composite film of flaky fine powder/alkali silicate glass on the magnet surface.