Provided is a method of a media server providing broadcast content received from an outside source in a universal plug and play (UPnP) network. The method includes receiving a message from a control point requesting to change to a second channel, while transmitting broadcast content of a first channel by setting a connection for streaming with a media renderer; and transmitting the broadcast content of the second channel instead of the broadcast content of the predetermined first channel by changing a broadcasting reception of the first channel while maintaining the connection.