According to embodiments of the present invention, a shielded pole writer and a perpendicular magnetic recording medium suitable thereto are combined to provide high medium SNR and excellent OW characteristic simultaneously. A perpendicular magnetic recording medium of a magnetic storage apparatus mounting a shielded pole writer, including a perpendicular magnetic recording medium having a recording layer of a three layered structure is used. A first recording layer has a granular structure consisting of grain boundaries containing an oxide and columnar grains comprising a CoCrPt alloy, in which a second recording layer and a third recording layer formed thereabove comprise Co as a main ingredient, contain Cr and do not contain an oxide, and the Cr concentration in the second recording layer is lower than the Cr concentration in the third recording layer.