Pressure-sensitive adhesive articles with a backing that provides secure but reversible adhesion to the pressure-sensitive face of the article when the article is wound upon itself to form a roll. Such “non-stick” backings include a non-woven fabric carrying a binder, such as polychloroprene, butadiene-styrene copolymer or butadiene-styrene-acrylonitrile copolymer, that provides a soft and conformable layer that readily releases from an overlying adhesive layer of the article when the rolled article is unwound.