Each time a player hits either one of right and left strike surfaces of a conga controller, it is determined whether: the right strike surface has been hit continuously; the left strike surface has been hit continuously; or the right strike surface and the left strike surface have been hit alternately. When the right strike surface has been hit continuously, a character in a game world is caused to move rightward. When the left strike surface has been hit continuously, the character is caused to move leftward. When the right strike surface and the left strike surface have been hit alternately, the character is caused to accelerate. Based on the above, a game program and a game apparatus, which are capable of giving various action instructions to the character of the virtual game world by using continuous inputs by a plurality of switches, can be provided.