A vehicle start control device executes a neutral control and a hill hold control, wherein, in the neutral control, a clutch provided in a power transmission path is brought into a slipping state or a released state to reduce the engine idling load and in the hill hold control, a brake force is generated to hold the vehicle against movement on a hill. A neutral release mode controller is employed to increase a torque transfer capacity of the clutch so that the clutch is engaged more gently when the neutral control is released under the hill hold control than in case of releasing the neutral control when the hill hold control is not executed. This suppresses generation of a shock that would be caused by engagement of the clutch when the neutral control is released under the hill hold control.