A soft sided insulated container assembly has a first insulated container portion and a second insulated container portion. The second insulated container portion can be collapsed to a flat position, and secured in place. Either of the container portions may have a liner. The liner in the first container portion may be a substantially rigid liner. The assembly may have a lifting member. In one example the second portion may be hingedly mounted to the first portion, and the lifting member may be mounted such that when the assembly is lifted, the hinge is in an up-and-down orientation. In another embodiment, the lifting member may be eccentrically mounted, such that the assembly may possibly sit more comfortably against a carrier's hip. The first container portion may have an auxiliary opening or door, and that door may be more easily opened than the main access of the first insulated container portion.