Disclosed herein is a radio frequency identification tag including, a substrate, an antenna provided at the substrate, the antenna formed by winding a conductor in a coil pattern around, and on a plane orthogonal to, a center axis of the substrate, the center axis extending in a direction parallel to the thickness direction of the substrate, a radio frequency identification chip attached to the substrate and operative to perform radiocommunication with a reader/writer apparatus through the antenna, and a package sealing the substrate and the antenna as well as the radio frequency identification chip therein, wherein a mark for specifying the center axis is formed on an outside surface where the package is exposed to the outside.