An image capturing apparatus to capture an image of a subject includes an extracting unit configured to extract a character area image of an area including a character from a captured subject image; a converting unit configured to convert the character area image in accordance with a first predetermined method; a first generating unit configured to generate a hiding image to make the character area image unrecognizable to a user; an encoding unit configured to encode the subject image in which the character area image is overwritten with the generated hiding image in accordance with a second predetermined method; and a second generating unit configured to generate a file including area information specifying the area, converted character area image information obtained through the conversion, and subject image information obtained through the encoding.