A labeling apparatus is configured for applying a label onto a moving object. The apparatus includes a label delivery mechanism having a fixed reference point and configured to hold the label in a fixed position relative to the fixed reference point. The label delivery mechanism is operable to deliver the label onto the object. A first adhesive applicator includes a first adhesive discharge and is positioned and arranged to dispense adhesive onto a first portion of the label. A second adhesive applicator includes a second adhesive discharge and is positioned and arranged to dispense adhesive onto a second portion of the label during contact with the label. The first adhesive discharge and the second adhesive discharge are maintained at respective fixed positions relative to the fixed reference point.