发明申请
US20080103837A1 RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE
审中-公开
在线广告交易所参与者的风险降低
- 专利标题： RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE
- 专利标题（中）： 在线广告交易所参与者的风险降低
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申请号： US11748333申请日： 2007-05-14
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公开(公告)号： US20080103837A1公开(公告)日： 2008-05-01
- 发明人: Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
- 申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
- 申请人地址： US WA Redmond
- 专利权人： MICROSOFT CORPORATION
- 当前专利权人： MICROSOFT CORPORATION
- 当前专利权人地址： US WA Redmond
- 主分类号： G06Q40/00
- IPC分类号： G06Q40/00
摘要：
For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.
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