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    ACCOUNTING FOR TRUSTED PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE
    2.
    发明申请
    ACCOUNTING FOR TRUSTED PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
    在线广告交易所会计参与者

    公开(公告)号：US20080103955A1

    公开(公告)日：2008-05-01

    申请号：US11864481

    申请日：2007-09-28

    申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

    发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

    IPC分类号： G06Q30/00 ,  G06F17/30 ,  G06F17/40 ,  G06Q20/00

    CPC分类号： G06Q30/02 ,  G06Q30/0283 ,  G06Q30/08 ,  G06Q40/04

    摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, flexible advertising transaction accounting methods are provided for circumstances where a relatively small number of trusted participants agree to reduce onerous reporting requirements conducted at a per transaction level. Trusted participants optionally report aggregate data for transactions including aggregate fraud data measurements to determine aggregate apportioning of cost and payments associated with advertising transactions. Aggregate reporting, subject to safeguards, enables a reduction in the overhead associated with per transaction accounting, and other participants need not duplicate measurements of trusted participants who are positioned best to collect the measurements, enabling a cooperative effort to the benefit of all of the trusted participants.

    摘要翻译： 对于包括来自不同广告网络的广告和出版实体的多方广告交换，针对相对较少数量的受信任参与者同意减少在每个交易级别进行繁琐报告要求的情况，提供灵活的广告交易会计方法。 受信任的参与者可选地报告交易的汇总数据，包括总计欺诈数据测量，以确定与广告交易相关的成本和付款的总分配。 综合报告，受保护措施的限制，可以减少与每个事务会计相关的开销，而其他参与者不需要重复测量信任的参与者，这些参与者最有利于收集测量结果，从而实现合作努力，使所有受信任的受益人 参与者

    IMPORT/EXPORT TAX TO DEAL WITH AD TRADE DEFICITS
    5.
    发明申请
    IMPORT/EXPORT TAX TO DEAL WITH AD TRADE DEFICITS 有权
    进口/出口税与贸易缺口交易

    公开(公告)号：US20080103947A1

    公开(公告)日：2008-05-01

    申请号：US11747963

    申请日：2007-05-14

    申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

    发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

    IPC分类号： G06Q30/00 ,  G06F17/10

    CPC分类号： G06Q30/02 ,  G06Q20/207 ,  G06Q30/0241 ,  G06Q30/04 ,  G06Q40/123

    摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

    摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。

    SPECIFYING AND NORMALIZING UTILITY FUNCTIONS OF PARTICIPANTS IN AN ADVERTISING EXCHANGE
    7.
    发明申请
    SPECIFYING AND NORMALIZING UTILITY FUNCTIONS OF PARTICIPANTS IN AN ADVERTISING EXCHANGE 审中-公开
    指导和正常化广告交换中参与者的实用功能

    公开(公告)号：US20080103898A1

    公开(公告)日：2008-05-01

    申请号：US11742199

    申请日：2007-04-30

    申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

    发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242 ,  G06Q30/0275 ,  G06Q30/0277

    摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more utility functions that are invertible with respect to a common measure, such as revenue. In one non-limiting embodiment, each utility function is invertible with respect to expected revenue per standard advertising unit, e.g., expected cost per impression. The disparate utility functions of multiple participants are also normalized within the advertising exchange by converting the utility functions to the common measure enabling the comparison or translation of a first set of utility functions to a second set of utility functions in quantifiable terms. Various system refinements are provided and disclosed according to a host of optional embodiments.

    摘要翻译： 对于包括广告和出版实体在内的多方广告交换，每个参与者可以指定一个或多个关于诸如收入的共同度量可逆的效用函数。 在一个非限制性实施例中，每个效用函数相对于每个标准广告单元的预期收入是可逆的，例如每次展示的预期成本。 多个参与者的不同效用函数也在广告交换中通过将效用函数转换为能够以可量化的术语将第一组效用函数与第二组效用函数进行比较或转换的通用度量进行归一化。 根据主机的可选实施例提供和公开了各种系统细化。

    DECISION SUPPORT FOR TAX RATE SELECTION
    9.
    发明申请
    DECISION SUPPORT FOR TAX RATE SELECTION 审中-公开
    决定支持税收选择

    公开(公告)号：US20080103792A1

    公开(公告)日：2008-05-01

    申请号：US11753784

    申请日：2007-05-25

    申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

    发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick ,  Hrishikesh Bal

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/00 ,  G06Q30/0241 ,  G06Q40/00

    摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant specifies tax rate(s), such as import tax and export tax, that apply to at least one other entity in the exchange. Since tax rate(s) can be expressed in different transactional terms by different parties, each tax rate is reduced to a common tax rate expression within the exchange for comparison. Intelligent tax rate selection and support can be provided to dynamically set tax rates that achieve utilitarian goals for the individual participants taking into account the tax rates expressed by other participants and their respective advertising goals, and dynamically adjusting tax rates over time in response to condition changes. Various refinements are provided and disclosed according to a host of optional implementations.

    摘要翻译： 对于包括广告和出版实体在内的多方广告交易，每个参与者都规定适用于交易所中至少一个其他实体的税率，如进口税和出口税。 由于税率可以由不同的各方按不同的交易条件表达，所以每个税率都会降低到交易所内的普通税率表达式进行比较。 可以提供智能税率选择和支持，以动态设定实现功能目标的税率，同时考虑到其他参与者所表达的税率及其各自的广告目标，并根据条件变化动态调整税率 。 根据大量可选实现提供和公开各种改进。

    Value add broker for federated advertising exchange
    10.
    发明授权
    Value add broker for federated advertising exchange 有权
    为联合广告交易增值经纪人

    公开(公告)号：US08533049B2

    公开(公告)日：2013-09-10

    申请号：US11762625

    申请日：2007-06-13

    申请人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

    发明人： Gary W. Flake ,  Brett D. Brewer ,  Christopher A. Meek ,  David Max Chickering ,  Jody D. Biggs ,  Ewa Dominowska ,  Brian Burdick

    IPC分类号： G06Q30/00

    CPC分类号： G06Q30/02 ,  G06Q30/0242

    摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.

    摘要翻译： 对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务 这对交易中的交易是有价值的。 有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。