There is provided an image display apparatus including: a first correction unit for outputting data to determine a lighting time of a first pixel on the basis of data to indicate luminance of the first pixel, wherein the first correction unit carries out first correction to compensate a loss of the luminance of the first pixel; and a second correction unit for outputting data to determine a lighting time of a second pixel on the basis of data to indicate luminance of the second pixel, wherein the second correction unit carries out second correction to compensate a loss of the luminance of the second pixel by predicting a lighting state of the first pixel that is corrected by the first correction.