An integrated gaming and media experience is disclosed, including television viewing on a gaming console. A client component is installed via a bootstrap process that uses authentication information to accomplish this task. Once installed, it integrates itself into a typical gaming display. Various console hardware details are used to enable communication between the client component and downstream servers providing the content. Once up and running, the client component allows users to watch television as if they were interacting with a set-top box. Users may switch between various applications on the gaming console, including but not limited to game titles, DVR, VOD, DVD programs, and so on.