Method, apparatus, and computer readable medium for managing an electronic greeting in a telecommunication system are described. In some examples, a call is received via the telecommunication system. Descriptions of pre-recorded electronic content are played in the call. A selection of one or more items of the pre-recorded electronic content is received. An electronic greeting is formed from the one or more items of the pre-recorded electronic content. A selection of one or more intended recipients is received. The electronic greeting is scheduled to be sent towards the one or more intended recipients via the telecommunication system.