An on-vehicle emergency call apparatus includes: a camera capturing an image of an interior of a vehicle; a capturing controller controlling the camera; and a transmitter transmitting an image capturing result obtained by the capturing camera to an emergency information center. The capturing controller controls the camera so as to capture images while switching alternately between an instant capturing shutter speed for capturing an instant image of a subject and a translocation capturing shutter speed for capturing a translocation image of the subject, in which instant capturing shutter speed and the translocation capturing shutter speed are different from each other. An image superimposer can superimpose the instant image and the translocation image to produce the image capturing result. An incident detector can detect an incident involving the vehicle whereupon the image superimposer superimposes the instant image and the translocation image to produce the image capturing result when the incident detector detects an incident involving the vehicle.