A tag label producing apparatus has a cartridge holder for setting a first roll configured by winding a base tape equipped with identification marks, which include marks formed by two black strips and arranged with a pitch 2Pp and marks formed by one black strip and arranged with the pitch 2Pp, at a plurality of portions, a feeding roller driving shaft that feeds the base tape supplied from the first roll attached to the cartridge holder a print head that makes a predetermined print on the base tape or a cover film to be bonded thereto, and a mark sensor that detects the identification mark on the base tape, and controls the feeding roller driving shaft and the print head in coordination with each other in accordance with the detection result of the identification mark by the mark sensor.