Provided is an apparatus, a method, and a system for generating a stereo-scopic image file based on media standards. The system includes a stereo-scopic image file generation apparatus for generating a stereo-scopic image file including a data area including a first video track including a first image data and a second video track including a second image data to be synchronized with the first image data for use in generating a stereo-scopic image, a header area including a first video track information area including information on the first video track and a second video track information area including information on the second video track; and an image reproduction device for, upon receiving input of the generated stereo-scopic image file, simultaneously decoding the first image data and the second image data into a stereo-scopic image and reproducing the decoded stereo-scopic image.