发明申请
- 专利标题： Temporal targeting of advertisements
- 专利标题（中）： 时间针对广告
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申请号： US11786238申请日： 2007-04-11
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公开(公告)号： US20080255935A1公开(公告)日： 2008-10-16
- 发明人: Anand Madhavan , Shyam Kapur
- 申请人： Anand Madhavan , Shyam Kapur
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06F17/30
摘要：
A system and method are disclosed for the temporal targeting of content, such as advertisements. The targeting may be based on time of day, day of year, season or upcoming holidays. In addition, prior search history may be utilized to determine current popularity and/or predict future popularity for a particular concept that may be used for targeting.
公开/授权文献
- US07672937B2 Temporal targeting of advertisements 公开/授权日：2010-03-02
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