Temporal targeting of advertisements
    1.
    发明授权
    Temporal targeting of advertisements 有权
    时间针对广告

    公开(公告)号:US07672937B2

    公开(公告)日:2010-03-02

    申请号:US11786238

    申请日:2007-04-11

    IPC分类号: G06F17/30 H04N7/16

    摘要: A system and method utilize temporal targeting of content, such as advertisements. The targeting may be based on time of day, day of year, season or upcoming holidays. In addition, prior search history may be utilized to determine current popularity and/or predict future popularity for a particular concept that may be used for targeting.

    摘要翻译: 系统和方法利用诸如广告的内容的时间定位。 定位可能是基于时间,年份,季节或即将到来的假期。 此外,可以利用先前的搜索历史来确定可用于定向的特定概念的当前流行度和/或预测未来流行度。

    System for serving data that matches content related to a search results page
    2.
    发明申请
    System for serving data that matches content related to a search results page 有权
    用于提供与搜索结果页面相关的内容匹配的数据的系统

    公开(公告)号:US20080270359A1

    公开(公告)日:2008-10-30

    申请号:US11789779

    申请日:2007-04-25

    IPC分类号: G06F17/30

    摘要: A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.

    摘要翻译: 描述了用于在搜索引擎营销系统中提供数据匹配内容的系统。 该系统可以包括处理器,接口和存储器。 存储器可以可操作地连接到处理器,并且可以存储页面,与页面相关的内容,一组术语和数据。 接口可以可操作地连接到存储器和处理器,并且可以用于与用户通信。 处理器可以识别页面和内容,对内容执行语义分析以生成一组术语,将该组术语与数据匹配,将数据添加到页面,并且通过该页面和内容向用户提供页面 接口。

    Temporal targeting of advertisements
    3.
    发明申请
    Temporal targeting of advertisements 有权
    时间针对广告

    公开(公告)号:US20080255935A1

    公开(公告)日:2008-10-16

    申请号:US11786238

    申请日:2007-04-11

    IPC分类号: G06Q30/00 G06F17/30

    摘要: A system and method are disclosed for the temporal targeting of content, such as advertisements. The targeting may be based on time of day, day of year, season or upcoming holidays. In addition, prior search history may be utilized to determine current popularity and/or predict future popularity for a particular concept that may be used for targeting.

    摘要翻译: 公开了用于诸如广告的内容的时间定向的系统和方法。 定位可能是基于时间,年份,季节或即将到来的假期。 此外,可以利用先前的搜索历史来确定可用于定向的特定概念的当前流行度和/或预测未来流行度。

    SYSTEM FOR SERVING DATA THAT MATCHES CONTENT RELATED TO A SEARCH RESULTS PAGE
    4.
    发明申请
    SYSTEM FOR SERVING DATA THAT MATCHES CONTENT RELATED TO A SEARCH RESULTS PAGE 审中-公开
    用于服务与搜索结果相关的内容的数据的系统页面

    公开(公告)号:US20160328744A1

    公开(公告)日:2016-11-10

    申请号:US15213070

    申请日:2016-07-18

    IPC分类号: G06Q30/02 G06F17/30

    摘要: A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.

    摘要翻译: 描述了用于在搜索引擎营销系统中提供数据匹配内容的系统。 该系统可以包括处理器,接口和存储器。 存储器可以可操作地连接到处理器,并且可以存储页面,与页面相关的内容,一组术语和数据。 接口可以可操作地连接到存储器和处理器,并且可以用于与用户通信。 处理器可以识别页面和内容,对内容执行语义分析以生成一组术语,将该组术语与数据匹配,将数据添加到页面,并且通过该页面和内容向用户提供页面 接口。

    System for serving data that matches content related to a search results page
    5.
    发明授权
    System for serving data that matches content related to a search results page 有权
    用于提供与搜索结果页面相关的内容匹配的数据的系统

    公开(公告)号:US09396261B2

    公开(公告)日:2016-07-19

    申请号:US11789779

    申请日:2007-04-25

    IPC分类号: G06F17/30 G06Q30/02

    摘要: A system is described for serving data matching content in a search engine marketing system. The system may include a processor, an interface and a memory. The memory may be operatively connected to the processor and may store a page, a content related to the page, a set of terms and a data. The interface may be operatively connected to the memory and the processor and may be used to communicate with a user. The processor may identify a page and a content, perform a semantic analysis on the content to generate a set of terms, match the set of terms to a data, add the data to the page, and the serve the page to a user via the interface.

    摘要翻译: 描述了用于在搜索引擎营销系统中提供数据匹配内容的系统。 该系统可以包括处理器,接口和存储器。 存储器可以可操作地连接到处理器,并且可以存储页面,与页面相关的内容,一组术语和数据。 接口可以可操作地连接到存储器和处理器,并且可以用于与用户通信。 处理器可以识别页面和内容,对内容执行语义分析以生成一组术语,将该组术语与数据匹配,将数据添加到页面,并且通过该页面和内容向用户提供页面 接口。

    DYNAMIC AND INTERACTIVE ADVERTISEMENTS
    6.
    发明申请
    DYNAMIC AND INTERACTIVE ADVERTISEMENTS 审中-公开
    动态和互动广告

    公开(公告)号:US20090055254A1

    公开(公告)日:2009-02-26

    申请号:US11843898

    申请日:2007-08-23

    IPC分类号: G06Q30/00

    CPC分类号: G06Q30/02 G06Q30/0242

    摘要: A system and method are disclosed for dynamic advertisement (ad) presentation. Dynamic ads may be presented on a page in a variety of different forms with different features based on dynamic ad factors. The dynamic ad may include a number of different ad components depending on the dynamic ad factors. The dynamic ad factors may include any considerations relevant to the presentation of an ad. The presentation of the ad may include an interactive component that receives user input.

    摘要翻译: 公开了用于动态广告(ad)呈现的系统和方法。 动态广告可能会以各种不同的形式呈现在基于动态广告因素的不同功能的网页上。 根据动态广告因素,动态广告可能会包含多个不同的广告组件。 动态广告因素可能包括与广告呈现相关的任何注意事项。 广告的呈现可以包括接收用户输入的交互式组件。

    Search score for the determination of search quality
    7.
    发明授权
    Search score for the determination of search quality 有权
    搜索分数用于确定搜索质量

    公开(公告)号:US08095419B1

    公开(公告)日:2012-01-10

    申请号:US11253056

    申请日:2005-10-17

    申请人: Shyam Kapur

    发明人: Shyam Kapur

    IPC分类号: G06Q30/00 G06F7/00 G06F17/30

    摘要: The present invention relates to systems and methods for the generation and presentation of a search score for a given user on the basis of searches that the user performs over a corpus of documents. The method of present invention comprises selecting a given user and a time period over which to calculate the search score. A score function is applied to information regarding past observed queries for the given user over the time period to calculate a search score for the given user. The search score is displayed to the user in a variety of context using a number of software applications.

    摘要翻译: 本发明涉及用于根据用户通过文档语料库执行的搜索来生成和呈现给定用户的搜索分数的系统和方法。 本发明的方法包括选择给定用户和计算搜索分数的时间段。 分数函数被应用于关于在该时间段内给定用户的过去观察到的查询的信息,以计算给定用户的搜索分数。 使用许多软件应用程序在各种上下文中向用户显示搜索分数。

    METHOD AND SYSTEM FOR A SEARCH ENGINE FOR USER GENERATED CONTENT (UGC)
    8.
    发明申请
    METHOD AND SYSTEM FOR A SEARCH ENGINE FOR USER GENERATED CONTENT (UGC) 有权
    用于用户生成内容(UGC)的搜索引擎的方法和系统

    公开(公告)号:US20100306192A1

    公开(公告)日:2010-12-02

    申请号:US12790332

    申请日:2010-05-28

    IPC分类号: G06F17/30

    CPC分类号: G06F17/30867

    摘要: A method and system for a search engine for user generated content have been disclosed. According to one embodiment, a computer implemented method comprises receiving a search request from a client, the search request directed to user generated content. Relevant user generated content is retrieved, wherein retrieving comprises searching processed user generated content, and wherein processing user generated content comprises receiving first input data including text, creating a substring of text from the first input data and categorizing the substring to produce a concept associated with the substring, wherein the substring is categorized according to one of dictionaries or pattern analysis. An indication of sentiment is assigned to the concept associated with the substring and an indication of influence is assigned to the concept associated with the substring. The relevant user generated content is displayed.

    摘要翻译: 已经公开了用于用户生成的内容的搜索引擎的方法和系统。 根据一个实施例,计算机实现的方法包括从客户端接收搜索请求,该搜索请求指向用户生成的内容。 检索相关用户生成的内容,其中检索包括搜索处理过的用户生成的内容,并且其中处理用户生成的内容包括接收包括文本的第一输入数据,从第一输入数据创建文本的子串,并对子串进行分类以产生与 子串,其中子字符串根据字典或模式分析之一进行分类。 情绪的指示被分配给与子串相关联的概念,并且影响的指示被分配给与子串相关联的概念。 显示相关用户生成的内容。

    SYSTEM FOR MODIFYING QUERIES BEFORE PRESENTATION TO A SPONSORED SEARCH GENERATOR OR OTHER MATCHING SYSTEM WHERE MODIFICATIONS IMPROVE COVERAGE WITHOUT A CORRESPONDING REDUCTION IN RELEVANCE
    10.
    发明申请
    SYSTEM FOR MODIFYING QUERIES BEFORE PRESENTATION TO A SPONSORED SEARCH GENERATOR OR OTHER MATCHING SYSTEM WHERE MODIFICATIONS IMPROVE COVERAGE WITHOUT A CORRESPONDING REDUCTION IN RELEVANCE 审中-公开
    在向演示文稿之前修改查询的系统用于在相关性中没有相应减少的情况下,修改改进覆盖范围的辅助搜索发生器或其他匹配系统

    公开(公告)号:US20100138403A1

    公开(公告)日:2010-06-03

    申请号:US12697922

    申请日:2010-02-01

    IPC分类号: G06F17/30

    摘要: Techniques are provided for modifying queries to increase the number of sponsored links that are returned in response to the queries. A query modification system uses a predefined set of rules that are designated to modify a query to increase the chance that the modified query will match more sponsored links. The modified query is then matched against a listing of search query strings that have been pre-selected by sponsors. Each pre-selected search query strings corresponds to one or more sponsored web links. If the modified query matches one of the pre-selected search query strings, the corresponding sponsored web links are returned and displayed to the user.

    摘要翻译: 提供了用于修改查询以增加响应于查询返回的赞助链接的数量的技术。 查询修改系统使用指定的修改查询的预定义规则集,以增加修改的查询将匹配更多赞助链接的机会。 然后将修改的查询与由赞助者预选的搜索查询字符串的列表进行匹配。 每个预先选择的搜索查询字符串对应于一个或多个赞助的web链接。 如果修改的查询与预选的搜索查询字符串中的一个相匹配,则返回相应的赞助的web链接并将其显示给用户。