The present invention relates to apparatus and method for automatically computing a gamma correction curve. The apparatus according to the present invention comprises an image obtaining unit for receiving an input image data of a color chart through an image interface; a coordinate calculating unit for measuring input brightness values of a plurality of ROIs (Regions of Interest) of the input image and comparing an input brightness value of each ROI with a preset target brightness value of each ROI to calculate gamma correction coordinates for a plurality of points of a gamma correction curve; and a curve computing unit for applying interpolation to a plurality of the calculated gamma correction coordinates to compute a gamma correction curve.