A holographic read only memory card which can be coupled to and read by a card reader to which electronic read only memory cards can also be coupled to and read by the card reader is disclosed. The holographic read only memory card comprises: a housing having a compartment for receiving a holographic storage medium; a holographic storage medium having stored thereon holographic data; and optionally a an electronics panel member having an electronic memory component which can be read by the card reader when the holographic read only memory card is coupled to the electronic card reader. The housing comprises one or more card locating members to thereby repeatedly position the holographic read only memory card each time the holographic read only memory card is coupled to the electronic card reader so that the holographic data can be read.