A rack includes a loading chute into which products are loaded in a generally horizontal face-down orientation, and a dispensing chute defining a dispensing aperture at the front side of the rack. A cam is disposed at the rear end of the loading chute to tilt a product into an upright orientation and to position the upright product with the front face facing forward. The cam also slopes downwardly in a lateral direction so as to move the upright product onto the rear end of the dispensing ramp with the front face still facing forward. The product slides down the dispensing ramp and is stopped by a stop positioned adjacent the dispensing aperture. By virtue of the rack's design, facilitated by the specially designed cam, the upright product is positioned with its front face facing forward such that a consumer can view any indica thereon.