A variety of UV curable phase change inks are disclosed. The inks possess the characteristic the gloss of printed areas closely matches the gloss of unprinted areas of the substrate. On plain papers the printed and unprinted gloss values are within 5 ggu when measured at 60°. On coated papers, the printed and unprinted gloss values are within 25 ggu when measured at 60°. Although not limited by any theory, it is speculated that the gel rheology of inks of the disclosure conforms well with the paper substrate, providing a rougher low gloss surface on plain paper and a smoother high gloss surface on coated paper.