A liquid crystal display apparatus to which the present invention is applied has a first data conversion circuit and a second data conversion circuit. The first data conversion circuit converts each predetermined number of display data included in prepared display data into pixel data in which the respective display data are arranged in a predetermined arranging order and in time-series. The second data conversion circuit is provided for each the predetermined number of signal lines included in the display apparatus and sequentially applies display signal voltages corresponding to the pixel data to the predetermined number of signal lines respectively. The liquid crystal display apparatus equalizes the amounts of charges to be written in respective display pixels by reversing the arranging order of the display data in the pixel data and the order of applying the display signal voltages to the signal lines per field period or per horizontal scanning period.