Embodiments of the present invention address deficiencies of the art in respect to virtual world navigation and provide a method, system and computer program product for applying temporal rankings to elements in a virtual world. In an embodiment of the invention, a method for temporally ranking locations in a virtual world can be provided. The method can include timing a duration of visit for different locations in a virtual world, computing a temporal score for the different locations, and displaying a ranking of the locations by temporal score. For instance, computing a temporal score for the different locations can include computing a sum of durations for each of the different locations, or computing an average of durations for each of the different locations, to name two examples. Optionally, computing a temporal score for the different locations also can include filtering the durations according to a date or time range.