Domain name caching is controlled by adding a nonce to a domain name to force propagation of lookup to an authoritative server or service. Desired caching behavior is dictated by controlling when a new and unique nonce-bearing name is created. For example, caching can be completely eliminated by generating a new nonce-bearing name for every request. While a nonce can simply correspond to a random or pseudo random value, it can also be time based. Furthermore, nonces can be phase or time shifted to limit authoritative server load as well as improve response time.