There is provided a printing apparatus including a printing unit for printing visual information on a non-recording surface of a rotatably driven recording medium by discharging ink droplets; and a control unit for controlling movement of the printing unit in a radial direction of the recording medium, and controlling a discharge timing of the ink droplets discharged from the printing unit, wherein the printing unit prints the visual information by multi-path printing of completing printing on a same radius position of the non-recording surface by discharging ink from different ink discharge nozzles, and the control unit controls the printing unit so as to print with a printing pattern different from a printing pattern on other locations of the non-recording surface when printing on an innermost periphery region of the non-recording surface with the printing unit.